PERSONAL PROJECT • FALL 2024
Mountain Project is an app that serves as a guidebook to more than 300,000 rock climbing routes across the world. Although it’s the default for many climbers on their adventures, the interface is difficult to navigate. Motivated by mine and my friend’s qualms with the app’s design, I redesigned the user interface to be more intuitive.
The current identity
NATUREWith the goal of protecting rock climbing land across America, an appreciation for nature is integral to Access Fund’s identity.
INCLUSIONMake climbing accessible and safe for all.
STEWARDSHIPEnvironmental protection is at the root of all Access Fund does, from conservation projects to buying back land.
The current logomark carries a lot of tension due to the rectangular container. The open fence portrays access in a very literal sense and creates a disruptive horizontal line across the logo. The words “Access Fund” could also use some breathing space.
Ideation
In my sketches I explored the relationship between humans and nature, portrayed through mountainous silhouettes and trail lines. How could I represent nature, climbing, and access at the same time?
Typography
The final direction for the logo takes inspiration from the partner-oriented nature of rock climbing. While one person climbs, their partner is either guiding their rope or spotting them in case of a fall.
The curvaceous, mountainous silhouettes are strong while still maintaining a friendly, natural form. The sun, perched between two mountains, represents a bright future for the sport.